Title:  Digital Marketing Manager

Job Description

• Brief and manage external performance agency(s): ensure they understand airline priorities, seasonal promotions and overarching eCommerce goals
• Develop and refine paid search strategy to drive high-quality traffic to online booking channels
• Monitor daily budget pacing, keyword segmentation, bid strategies, ad copy testing, landing-page alignment, and negative keyword lists
• Collaborate with the Marketing team to ensure ads leverage airline branding guidelines, approved visuals, and messaging that resonate with target audiences
• Track performance metrics and iterate on audience targeting (lookalikes, interest-based, retargeting) to maximize campaign efficiency
• Conduct weekly performance reviews with the agency, challenge their strategies and propose course corrections or experimental tests
• Define the quarterly and monthly newsletter calendar, aligning with promotional campaigns, loyalty offers, and seasonal travel themes
• Craft and schedule segmented email campaigns
• Evaluate, select, and onboard new vendors and manage contracts, SLAs, and performance KPIs
• Manage direct relationships with Google, Meta and other key ad-platform representatives
• Lead implementation of new ad-tech solutions (e.g., tracking pixels, tag management, dynamic data feeds)

Requirements

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum 3 years of hands-on digital marketing experience, with at least 2+ years in a performance marketing-focused role (agency or in-house)
• English language – excellent, active
• Experience with Excel/Google Sheets and PowerBI